Corporate social responsibility in the Latin American context

Abstract

Corporate Social Responsibility (CSR) has gained relevance in the last decade of the twentieth century due to factors such as ecological awareness and consumer demands. Corporate environmental values and corporate environmental culture, social responsibility, organizational climate, and sustainable development, are interrelated and crucial to the success of sustainability initiatives in organizations. The research analyzed how these elements influence the conservation of the environment, using a theoretical approach. Therefore, the content analysis technique was used, which facilitated the identification of the interrelations between the categories studied, thus allowing the construction of a solid theoretical framework. Methodologically, the research was developed by applying a theoretical, documentary-type approach, using the inductive method. It was possible to verify the position of several authors, with their coincidences and discrepancies in core aspects of the topic in question, highlighting that companies must balance their economic interests with social and environmental objectives. In addition, the need for companies to adopt an inclusive approach that takes into account both their social responsibility and their economic viability is accentuated.